Teaching
My teaching focuses primarily on strategy, entrepreneurship, and management, complemented by experience in marketing and business analytics at both undergraduate and graduate levels. I use research-informed frameworks, case discussions, and applied projects to connect theory with contemporary strategic and organizational challenges, while encouraging critical thinking, active participation, and evidence-based decision-making.
Strategy & Management
Business Organization
Organizational Management
Strategic Management
Business and Culture
Business Management
Entrepreneurship & Business Models
Social Business Transformation
Business Model
Disruptive Entrepreneurship
Marketing & Analytics
Marketing Management
Consumer Behaviour I & II
Trend Search Analysis for Business
Statistics
Data Analysis for Business
Student Supervision
Master’s Thesis Supervisor
Selected thesis: “Internationalization of Lapp Coffee”
Master’s/MBA Thesis Supervisor
Selected theses: “Sustainability in the Luxury Sector: Balancing Prestige and Environmental Responsibility”; “Eco-Friendly Growth: Designing a Responsible Market Entry Path for Afropea TV”
Marketing Plan Supervisor
Supervised student consulting and marketing projects, including a winning marketing plan focused on sustainable strategy in the hospitality sector.