• Dive into the complexities of international trade, market strategies, and cross-cultural communication. Equip students to navigate the evolving dynamics of international regulations and the global business matrix.
Consumer Behaviour I & II(2nd Year Bachelor)
• Unlock the psyche of the consumer. Begin with an exploration of internal variables like motivations and personal values. Progress to understand the external societal and cultural influences. Collaborate with industry giants like DANONE to blend theory with real-world application.
Trend Search and Analysis(2nd Year Bachelor)
• Stay ahead in the digital age. Harness the potential of Google Trends, and master both the art and science of data collection and interpretation. Enable students to transform data-driven insights into actionable market strategies.
Marketing Management(3rd Year Bachelor)
• Navigate the multifaceted world of marketing. Delve into the heart of marketing strategies, from timeless classics to modern innovations. Empower students to design and deploy impactful campaigns across diverse markets.
Data Analysis for Business with R(4th Year Bachelor)
• Transmute raw data into business gold. Journey from foundational data manipulation in R to advanced statistical explorations. Practical hands-on sessions utilize rich datasets from platforms like Kaggle, GEM, and WVS.
International Strategy(3rd Year Bachelor)
• Master the global chessboard of business. Decipher market entry tactics, global competitive dynamics, and balance local customization with global paradigms. Equipstudents to strategizeonthe global stage.
Business Management(Masters Student)
• Elevate understanding to a strategic level. Emphasize the organization's heartbeat—its structure, culture, and strategy. Through immersive case studies and models, enable students to make informed business decisions.
Business Model Design(Masters Student)
• Beyond theory, embrace application. While dissecting the nuances of diverse business models, ensure every student creates their own blueprint—a robust business plan. Guide them from conception to crystallization, readying them for the professional arena.